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Adlob (Response 4You) - (Times of India)
Project Overview
An ad booking platform for agencies and clients of the Times of India, covering booking, campaign management and real-time tracking of ad placements.
- Industry
- Advertising
- Created
- 2024
- Role
- Principal UI Developer
- Agencies
- 200+
The Brief
Booking newspaper ads meant agencies, clients and the publisher going back and forth. The process had to become simple enough to run every day across hundreds of agencies.
The Approach
As Principal UI Developer I built the booking interface in React with Context API and Styled Components, automated the campaign workflows, and added real-time tracking of placements and performance, with Jest tests around the UI.
The Outcome
More than 200 agencies manage their campaigns on the platform, and the responsive interface improved usability by around 60% across devices.
About the Project
- Designed a seamless ad booking platform, simplifying the process for agencies and clients.
- Automated workflows, allowing 200+ agencies to manage campaigns effortlessly.
- Developed a responsive UI, improving usability by 60% across all devices.
- Integrated real-time tracking for ad placements and performance monitoring.
Features
- Ad booking
- Automated campaign workflows
- Real-time placement tracking
- Responsive interface
Tech stack
- React.js
- Context API
- Styled Components
- Jest
- REST APIs
